By Ishmael Sallieu Koroma
The United Bank for Africa in Sierra Leone (UBA – SL ) has on Thursday 29th June, opened its new branch in the Adonkia community, West of Freetown as part of the Bank’s strive and expansion to reach every part of the country.
Speaking during the official opening of the Adonkia branch of the bank, the Managing Director and Chief Executive Officer of UBA in the country, Usman Isiaka, said, the bank started operations in July 2008. Stating that today the bank can boast of having seven (7) full branches and 4 cash points making a total of 11 service points across Freetown, Bo, and Makeni where he said their customers can conduct their transactions.
“Today, we are here to open our 12th Service point, a full-fledge Branch in this beautiful Adonkia environment, a strategic location linking Western Urban and Rural Districts. Moving to Adonkia is a deliberate strategic decision to lead in the execution of the Central Bank’s financial inclusion drive in taking banking to the doorsteps of the Sierra Leonean public,’’ he said, adding that the Adonkia branch aims to cater for corporate, the retail unbanked and underbanked customers within and beyond the Adonkia community.
Mr. Usman Isiaka said that the bank will be bringing to the Adonkia community area the new UBA customer experience (CX) Initiative launched earlier this year across UBA Group which focuses on ensuring that we do more than is expected and delight their customers at every point of interactions adding that right from the security staff at the entrance and within the bank’s premises, to the customer service officers among others.
“In this regard, the new UBA Adonkia branch will be provided to the delight of all the banking populace in this community and beyond the following services as obtainable in all other branches of UBA to create a new customer a new experience. Account opening for corporate, small and Medium Enterprise and Individuals, remittance services as Africa, Western Union, Money Gram, Ria, and BnB, etc.,’’ the CEO UBA in Sierra Leone added.
Deputy Governor of the Bank of Sierra Leone (BSL), Sheikh Alhaji Yayah Sesay in his statement congratulated the board and management of UBA Sierra Leone Limited for their laudable effort in taking banking services to the doorsteps of the people of Adonkia, Goderich, and its environs.
“This Adonkia branch is truly modern and beautiful which is a manifestation of the United Bank for Africa’s continued investment in Sierra Leone and the desire to serve its esteemed customers in a conducive and modern environment,‘’ he said.
He said that as one of the top listed banks in the world, the UBA enjoys an excellent customer base, a diversified business structure, and strong innovation capabilities and market competitiveness adding that the bank has continued to play a leading role in the banking sector in the country’s economy for over a decade.
‘’In these uncertain economic times, several of the developed economies are challenged, to bring about growth and job creation while addressing several fundamental weaknesses in their economies and financial systems. This step by UBA is a significant step in the right direction of addressing these underlying issues. Sierra Leone warmly welcomes the continued participation of Nigerian financial institutions in the domestic financial sector,’’ Sheikh Alhaji Yayah Sesay, the BSL deputy Bank Governor added.
Member of Parliament constituency 110, Madam Khadija Davies, on her part thanked the bank for bringing the Bank’s branch in her community and constituency adding that her community has been lagging behind in terms of development and financial services for a very long time thus appreciating the bank as it will boost development in her community.
She said that her constituency is made up of about 60 to 70 % business people and therefore congratulated the bank and its boards for bringing such development in her community whilst lobbying the bank to provide loans to businesses in her constituency.